SEO or search engine optimization
is one of the topics most discussed and controversial in the internet
today. Also, it is one of the most misunderstood topics. In its basic
form, search engine optimization (SEO) is the act of altering a web site
so well in the organic listings of organic crawler-based search
engines.
So the question
is, why SEO has always been a popular and controversial topic that
caused so much debate in the SEO community and the general Internet
population, especially the owner of the site? In my opinion there are 6
reasons why Search Engine Optimization (SEO) has the popularity that
today are always warmly discussed.
6 Reasons SEO Always Becoming Popular Topics
1.Traffic Site Targeted
If
my friend asked the majority of website owners and people within the
SEO industry, what is the most important factor for a successful
business website. Most people would say traffic or website traffic and
website traffic are more specifically targeted.
Currently
on the internet, the largest resource for targeted website traffic on a
continuous basis the search engine. On an annual basis the statistics
show that approximately 75% - 80% of all purchases made by individuals
on the internet originally started as a result of a search on a search
engine and most of the people visiting the site usually comes through
the way search engines. Numbers so dominate can not be ignored even by
the biggest opponents of search engine optimization. In addition,
because SEO is focused on optimizing websites to rank the success
associated with the search engines, it is natural that people will be
interested in the field and practice of search engine optimization
(SEO).
2. SEO Controversy
Search
engine optimization (SEO) is one of the most controversial topics on
the internet site operations. Proponents say that it SEO can provide a
viable method for websites to be seen in search engines that are
important for any website that wants to traffic on the internet today.
However,
opponents disgusted with SEO can also say that many sites achieving
high search engine visibility without the use of SEO and SEO
professionals working only provide high cost roughly that do not provide
a guarantee for a successful search engine rankings.
This
situation, which has several benefits regarding the arguments on both
sides, resulting in a fierce debate between supporters and opponents SEO
SEO on a sustainable basis are battling it out on a daily basis in
forums, blogs, websites and newsletters on the internet along with
exposure in magazines and on TV.
Simply
put controversy produces attention and whether my friend likes it or
not, SEO really give a lot of controversy. In addition, during the
search engines play a dominant role in generating targeted website
traffic, SEO will continue to be a popular topic.
3. Money
SEO
is a promising business. Search engines generate billions of dollars
every year through advertising. Site owners earn billions of dollars for
each year through the use of search engines either through paid
advertising or organic (free) search results list.
It
is no wonder with billions of dollars on the table on an annual basis
that anything that can give an individual or a company's competitive
advantage in very high speed internet will be a hot topic of discussion
and debate.
In addition,
through the combination of perception and reality that highlights search
engine optimization as a key to increasing internet sales, search
engine optimization is a very popular topic for decision makers in many
companies that provide extra attention to SEO in the world of business
and beyond.
4. No rules or the Rules of SEO
Search
engine optimization (SEO) can be described as a modern version of
"cowboy-cowboy wild". Basically almost anything can be said or done
because there is no formal set of standards for the industry as a whole.
Therefore,
in a real sense, nothing is really right or wrong about your thoughts,
comments or decisions on SEO techniques and / or methods. Right or wrong
is replaced by what is considered ethical by individuals and each
person has a unique set of ethics. What one person may consider
unethical others might consider to be completely honest, relief well
intended. This is why my friend has a label like whitehat and blackhat
SEO industry.
5. Search Engine
Search
engine optimization is created as a product resulting from the
development, utilization and search engine popularity. Without search
engines or search engines, no SEO industry in the form and format this
time.
As statistics on an
annual basis to confirm, the majority of targeted website traffic on the
internet resulting directly or indirectly through a search engine and a
very high percentage of internet sales is directly linked with visitors
coming from search engines look for products and / or services.
With
the dominant role that search engines play in the Internet and the fact
that success depends on the ability of search engines to provide search
results that are accurate and reliable for the visitors, search engines
tend to develop a successful informal relationship with the SEO
industry.
Where a number of SEO work on a web site tend to help the search engines provide what visitors are searching through the SERP.
For
this reason, sometimes the search engine will provide information about
SEO and SEO recommendations to the visitor directly to the search
engine. This helps the SEO industry by putting the industry at the
forefront of the main people who are interested in the organic (free)
search results is the search engine users are looking at something
specific and website owners who want to be found in search engine
results.
6. SEO Mystery
Almost
no SEO professional will explain what they are about the SEO work in
detail. Some will give you a little SEO information, which is mainly
done as marketing efforts to SEO professionals in forums, blogs and
newsletters. Even e-books and books that are sold only explain SEO in
general. Search engine optimization (SEO) is really a mystery for
website owners an average and / or people who are interested in organic
search engine rankings.
This
mystery produces a high level of interest regarding the SEO industry
and helps to give the popularity of search engine optimization (SEO).
Yes, that's SEO.
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